Nike Fuel has Klout
What Klout is to online influence, Nike Fuel could be to exercise. And there isn’t a company better positioned to pull it off than Nike. Mobile wellness sensors have been gaining steam for years, but exploded at this year’s CES. Each product claims more axes of accelerometers, or data samples per second. I don’t see [...]
Continue Reading →How to Run Into Fit Women
When I was younger, I’d go running with my girlfriend in the park. When I chose our route, I would mix in hills (they are hard to avoid), and maybe stretch the distance a bit. She was a runner, but hated running hills, and often took the difficulty of my chosen route personally, as [...]
Continue Reading →Master Widget
With powerful applications you run into design challenges which defy rules of simplicity. I was working on a hefty networking management system application which spit out unfathomable amounts of log data. There were several different classes of users who needed individualized views. I didn’t have all the scenarios documented, so I had to make a [...]
Continue Reading →Pomodoro Time Management
If you’re like me you just wrote down some New Year’s resolutions. I was on the site 43Things, and I noted that someone had listed using the Pomodoro Technique as one of theirs. I looked it up and was intrigued. I’ve tried Getting Things Done and a few other list-making methods that promised to make me more efficient, but I [...]
Continue Reading →Oh Behave!
Oh Behave! may be the simplest and easiest way to parenting an obedient child. One of the age-old problems with discipline is not knowing what to do, it’s being consistent. Giving a kid a two minute timeout should be easy. It’s not. First, you need a clock. You must watch it diligently to catch when [...]
Continue Reading →Typography coming to the web at last
It seems as though the long drought of typography on the web is finally over. Type foundries and browser makers have come to an entente for the distribution of type faces over the web. The Babbage Blog at the Economist details the new WOFF File Format 1.0 which utilizes data streaming and online repositories rather [...]
Continue Reading →Social Proof or Mob Rule?
Coachella phone: http://www.flickr.com/photos/andrethegiant/ When I first saw Twitter in 2008 at the Web 2.0 show, I didn’t get it. I still don’t. And apparently I am not alone. A recent Yahoo Research Study showed that .05% of Twitter users generate over half of all Tweets. I’m talking about you Justin Bieber. (#winning.) Being in the [...]
Continue Reading →Mobile Intros – Hüklüp
Shoestring budget. Does it get the point across? Check out: Hüklüp
Continue Reading →First REX Referral
Getting to firstrex
Continue Reading →Contact
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“Sabin’s track record in Internet marketing speaks for itself. He brings to his work the discipline of traditional marketing and the creativity to spin new strategies in product, communications and emerging social media. Sabin’s unique talent is to see and understand the emerging context of mobile and social media and relate it to timeless universal human experience. His creativity, depth of knowledge and tactical expertise provides leadership and promotes the best kind of development in a fledgling team. Fundamentally, Sabin is driven by an insatiable curiosity. I had a blast and learned a great deal working with him.”Sara Batterby, Principal, Good Citizen BrandsAdvertising
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