Pioneering, strategy-driven marketing executive with a phenomenal track record in Internet start-up and high growth companies. Rigorous analytic skills coupled with creative talent for brand development. Highly effective at building consensus among large cross-functional teams with disparate viewpoints. Comprehensive experience using all the tools of the trade from guerrilla street theatre to multivariate email creative testing, ideal for formulating and executing multi-channel customer acquisition strategies. Methodical, curious and perceptive planner. Use sophisticated graphic, financial and analytical models to implement optimal marketing strategies. Core competencies and leadership expertise in:

Specialties:

Social Media Analysis, Brand Creation and Development, Product Launch and Positioning, Co-operative Marketing, E-commerce, Customer Acquisition, Multi-channel Marketing, Customer Experience, Loyalty and Retention, Website Development & Analytics, Promotions & Guerrilla&Experiential, Social Networking, Public Relations, Viral Marketing, Consumer Packaging, Events/Stunts, Product Management, Team Building, Writing/Messaging/Editorial.