Case Studies

Unison Rebranding

Reading Time: 3 minutes The company introduced homeowners to equity finance, but they had a naming problem. FirstRex had executed hundreds of deals with homeowners, the attractive product filling an unmet need in a market of rising home prices and stagnant incomes.

Zecco Launch on Wall Street with Experiential Marketing

Reading Time: 3 minutes At Zecco, I oversaw the marketing efforts to bring this online stock trading company to market, building from zero to 140,000 customer accounts over two and a half years. Zecco Company Launch I led efforts to garner Zecco the media coverage we needed to propel the company into investor awareness. My tea

Overtone Rebranding

Reading Time: 2 minutes The company known as Island Data Corporation develops Real-Time Customer Analytics solutions. The Company's flagship product, Insight RT captures customer feedback from various sources, analyzes the concepts and intent of the unstructured feedback, and converts the feedback into insights that can be act

Low Carb Muffin as Functional Food? Enter Thorobread

Reading Time: 4 minutes Case Study Creation of a low-carb muffin with a low glycemic index Both of my parents had acquired adult-onset diabetes in their sixties – probably related to their lifestyle and diet. Having grown up eating many of the same foods, I worried that I too was likely to acquire diabetes when I hit their a

Panaderia Branding – La Victoria

Reading Time: < 1 minute La Victoria Bakery, a 60-year-old Mexican bakery on 24th Street was a pillar of the community, one of the first Mexican businesses bustling Irish-Italian neighborhood. But just as the Latino family community lent its culture to the old neighborhood, the area was changing again with influx of new tec