About This Project

Used novel strategies and tactics to bring this retail consumer business to market. Created a distinctive financial services brand leveraging the power of social networking.

  • Personally recruited and cultivated team of top marketing talent.
  • Earned spectacular media attention on company launch: four segments on CNBC, coverage in Wall Street Journal, New York Times, USAToday, Forbes, Businessweek, Wired, and Fast Company.
  • Drove 20% weekly growth rate. Quadrupled valuation and secured funding rounds on very favorable terms.
  • Comprehensive opinion management strategy using social networking, paid search, affiliate marketing and public relations supported steep customer growth while moderating negative public opinion on operational crises.

 

 

Date
Category
Branding, Fintech, Work