About This Project

Zecco Launch on Wall Street with Experiential

Used novel strategies and tactics to bring this retail consumer business to market. Created a distinctive financial services brand leveraging the power of social networking.

  • Personally recruited and cultivated team of top marketing talent.
  • Earned spectacular media attention with experiential marketing on company launch: four segments on CNBC, coverage in Wall Street Journal, New York Times, USAToday, Forbes, Businessweek, Wired, and Fast Company.
  • Drove 20% weekly growth rate. Quadrupled valuation and secured funding rounds on very favorable terms.
  • Comprehensive opinion management strategy using social networking, paid search, affiliate marketing and public relations supported steep customer growth while moderating negative public opinion on operational crises.
Branding, Fintech, Work