About This Project

Used novel strategies and tactics to bring this retail consumer business to market. Created a distinctive financial services brand leveraging the power of social networking.

• Personally recruited and cultivated team of top marketing talent.
• Earned spectacular media attention on company launch: four segments on CNBC, coverage in Wall Street Journal, New York Times, USAToday, Forbes, Businessweek, Wired, and Fast Company.
• Drove 20% weekly growth rate. Quadrupled valuation and secured funding rounds on very favorable terms.
• Comprehensive opinion management strategy using social networking, paid search, affiliate marketing and public relations supported steep customer growth while moderating negative public opinion on operational crises.