Zecco Umbrellas on Wall Street
Zecco Free Lunch Promotion earned 4-5 minute spots on CNBC
There is no such thing as a free lunch Zecco on Wall Street
Wall Street Zecco Launch
Traders Enjoying a Free Lunch on Zecco
There is no such thing as free lunch launch on Wall Street
Experiential Street Team Zecco Wall Street Launch
Street Team Engaging on Wall Street - Zecco
Improvised Chant for street team- Zecco
There is a free lunch after all. Zecco Wall Street
Zecco Motion Graphics 30 Second TV
Zecco Team taking it to the bull on Wall Street
About This Project
Zecco Launch on Wall Street with Experiential
Used novel strategies and tactics to bring this retail consumer business to market. Created a distinctive financial services brand leveraging the power of social networking.
- Personally recruited and cultivated team of top marketing talent.
- Earned spectacular media attention with experiential marketing on company launch: four segments on CNBC, coverage in Wall Street Journal, New York Times, USAToday, Forbes, Businessweek, Wired, and Fast Company.
- Drove 20% weekly growth rate. Quadrupled valuation and secured funding rounds on very favorable terms.
- Comprehensive opinion management strategy using social networking, paid search, affiliate marketing and public relations supported steep customer growth while moderating negative public opinion on operational crises.
Date
October 2007