About This Project
Comprehensive full-stack marketing for this financial technology startup. Vaulted Unison to leadership position in the nascent home ownership investment category.
- Led comprehensive market research effort to revamp the business and focus on all stages of the homebuying cycle.
- Developed brand strategy, positioning, messaging, advertising, communications, content, partner and channel marketing programs which drove $300MM of investments with homeowner partners.
- Recruited top talent marketing team to deliver ambitious growth results.
- Conceived and managed development of multiple web and mobile applications to automate business processes of lead generation, property approval, pricing, and print-on-demand marketing.
- Created integrated multi-touch consumer education curriculum including interactive learning, written product guide, and online financial modeling tools.
See Case Study of the rebranding effort at Marshall Strategy.