Unison Rebranding

Unison Iconic Image of house on a hill

Reading Time: 3 minutes The company introduced homeowners to equity finance, but they had a naming problem. FirstRex had executed hundreds of deals with homeowners, the attractive product filling an unmet need in a market of rising home prices and stagnant incomes.

Zecco Launch on Wall Street with Experiential Marketing

Hot Dog Stand Umbrellas Wall Street Zecco

Reading Time: 3 minutes At Zecco, I oversaw the marketing efforts to bring this online stock trading company to market, building from zero to 140,000 customer accounts over two and a half years. Zecco Company Launch I led efforts to garner Zecco the media coverage we needed to propel the company into investor awareness. My team’s initial media relations … Read more

Overtone Rebranding

Overtone logo

Reading Time: 2 minutes The company known as Island Data Corporation develops Real-Time Customer Analytics solutions. The Company’s flagship product, Insight RT captures customer feedback from various sources, analyzes the concepts and intent of the unstructured feedback, and converts the feedback into insights that can be acted upon in real-time.

Low Carb Muffin as Functional Food? Enter Thorobread

Thorobread Muffin Box Comp

Reading Time: 4 minutes Case Study Creation of a low-carb muffin with a low glycemic index Both of my parents had acquired adult-onset diabetes in their sixties – probably related to their lifestyle and diet. Having grown up eating many of the same foods, I worried that I too was likely to acquire diabetes when I hit their age. … Read more

Rosalyn.ai Revamp

Social distancing on a college quad

Reading Time: 7 minutes The product management team had cataloged the overserved and underserved features and functions of the current testing vendors.

Swiss Gear Backpack Review

Reading Time: < 1 minute This bag is 10 out of 10. I’ve put ten years of hard use on mine and it remains as serviceable as when I bought it. All the zippers work and there are no tears, scuffs or almost no noticeable damage anywhere. The cross-chest buckle is broken, but I never used it anyway. I mainly … Read more

Fitness Data Privacy – The Danger of Oversharing

AI Image Generator Illustration of man lifting weights with hint to a graph

Reading Time: 7 minutes The Downside of fitness apps Last year I worked out 161 times, ran 360 miles and set 22 personal records for running and biking.  It didn’t take a lot of research to find any of this out. Fitness apps on my phone and GPS have made tracking these metrics easy.  Having these numbers on hand … Read more