Rebranded the company and its solutions. The company known as Island Data Corporation develops Real-Time Customer Analytics solutions. The Company’s flagship product, Insight RT captures customer feedback from various sources, analyzes the concepts and intent of the unstructured feedback, and converts the feedback into insights that can be acted upon in real-time.

Repositioned as Overtone and its footprint expanded to social media listening and engagement, Overtone helps companies understand the meaning of the world’s online conversations. Overtone’s Open Mic listening system continuously delivers consumer insights, brand performance metrics and market intelligence to brand name companies. Overtone was acquired by Kana Software in 2011.