Blogs

Craig's List Works Pretty Good

I don't know if it's a record, but It was only 14 hours between the time I posted my car for sale on Craiglist and the time I have a bill of sale and the cash in hand.  Man, thast stuff works pretty good.  It's not as if it was a firesale either, it was around the edmunds tmv price.

Miata 1Miata 2Miata 3

Miata 4Read more

Verified Reviews - Big Diff?

Amazon Reviews Chart

Is there a big difference between "verfied reviews", meaning that the reviewed is guaranteed to have actually purchased the product and reviews which are unverfied?  I compared reviews on the top 10 games on Amazon to see.  I imagined the possibility that among the unverfied reviews would be a portion that were the work of paid or unpaid shills for the publisher.  If this were the case then it would show up as a differential between the average star rating for the set of verified reviews vs. the unverfied.  What I found was that is not the case generally.  Except for IL-2, the verified reviews tracked or exceeded the average star rating of the unverified.  In fact, in aggregate across all games, the difference beween the average star ratings of verfied and unverfied was about 1/100 of a star.  This may not hold true for other categories, but seems to indicate that there isn't a lot of widespread shilling going on in the game reviews where a purchase can't be verfied.Read more

Does social media scale down?

I have made my career in online customer acquisition, loyalty and retention for large enterpises.  Dealing with budgets of $1 million and mass communication channels with large audiences.  In the last 2 years when OI have been working on social media analytics, the solutions have also been pretty universally targeted to the mass online channels and meaningful metrics seem to be only available with a critical mass of consumer comments.  This experience has lead me to the central question:  Do the tactics and methodologies for online marketing social media engagement and measurement scale down?Read more

Updating to Drupal 6, Pardon my Mess...

Updating to Drupal 6 with a clean install.  I thought I'd bring it online immediately rather than postponse until I'd transferred all my content over.  I set up a development server on my netbook, but WAMP doesn't really like running on an Atom processor (neither does the Acquira install) so I though I'd just push the barebones live and update as I converted the nodes.  Bear with me.

Drupal 6 Crash -- Hard

Broken_Valve

I've gone from upgrading Drupal 6 to a clean reinstall because of f-ing memory limits on 1and1 hosting.  Run out of memory error corrupts the database and I could not restore it.  Dang.  Should be up and running today.