Experiential projects
Reading Time: < 1 minuteOvertone Role: Designer, Creative DirectorContext: Market Research EventLocation: ChicagoAudience: Fortune 500 prospects Zecco Role: Designer, Creative DirectorContext: The Money ShowLocation: San FranciscoAudience: Investors, Consumers
Reading Time: 4 minutesRole: Sponsor, Designer, Creative DirectorContext: Company Launch Event Location: Wall Street, New York CityAudience: General public, financial services workers, media Experiential production in public to launch free-commision stock broker. At Zecco, I oversaw the marketing efforts to bring this online stock trading company to market, building from zero to 140,000 customer accounts over two and … Read more
Reading Time: 2 minutesRole: Artist, Designer, DeveloperContext: Burningman 2024Location: Black Rock CityAudience: 80,000 festivalgoers Freestanding interactive art installation The idea: With the ubiquity of ChatGPT, and its incessant cheerleading and positive optimism, we wanted to explore an LLM model with a different personality. Embracing Dadaism, the piece reflects on the absurdity and humor of AI. It questions technology’s … Read more
Reading Time: 2 minutesRole: Designer, DeveloperContext: Interactive art installation Location: UnScruz 20225, Burningman 2025Audience: Festivalgoers Interactive art installation at UnScruz 2025 and Burningman 2025 The idea: The objective of the piece was to help participants connect their personal experiences to theuniversal patterns and archetypes that shape us all. Six participants at a time conversed with an AI through … Read more