METS Demystified

Battle ropes woman

Reading Time: 6 minutes How do you know how many METs a given activity requires? Lucky for us, there is the Compendium of Physical Activities.

Zecco Launch on Wall Street with Experiential Marketing

Hot Dog Stand Umbrellas Wall Street Zecco

Reading Time: 3 minutes At Zecco, I oversaw the marketing efforts to bring this online stock trading company to market, building from zero to 140,000 customer accounts over two and a half years. Zecco Company Launch I led efforts to garner Zecco the media coverage we needed to propel the company into investor awareness. My team’s initial media relations … Read more

Overtone Rebranding

Overtone logo

Reading Time: 2 minutes The company known as Island Data Corporation develops Real-Time Customer Analytics solutions. The Company’s flagship product, Insight RT captures customer feedback from various sources, analyzes the concepts and intent of the unstructured feedback, and converts the feedback into insights that can be acted upon in real-time.

Vote by Mail

Vote by Mail
Reading Time: < 1 minute

If you aren’t registered to vote, use this widget here from Vote.org. If you’re in California, you will automatically receive a ballot in the mail.

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Low Carb Muffin as Functional Food? Enter Thorobread

Thorobread Muffin Box Comp

Reading Time: 4 minutes Case Study Creation of a low-carb muffin with a low glycemic index Both of my parents had acquired adult-onset diabetes in their sixties – probably related to their lifestyle and diet. Having grown up eating many of the same foods, I worried that I too was likely to acquire diabetes when I hit their age. … Read more

Rosalyn.ai Revamp

Social distancing on a college quad

Reading Time: 7 minutes The product management team had cataloged the overserved and underserved features and functions of the current testing vendors.

Swiss Gear Backpack Review

Reading Time: < 1 minute This bag is 10 out of 10. I’ve put ten years of hard use on mine and it remains as serviceable as when I bought it. All the zippers work and there are no tears, scuffs or almost no noticeable damage anywhere. The cross-chest buckle is broken, but I never used it anyway. I mainly … Read more