Reading Time: < 1 minuteOvertone Role: Designer, Creative DirectorContext: Market Research EventLocation: ChicagoAudience: Fortune 500 prospects Zecco Role: Designer, Creative DirectorContext: The Money ShowLocation: San FranciscoAudience: Investors, Consumers
Reading Time: 4 minutesRole: Sponsor, Designer, Creative DirectorContext: Company Launch Event Location: Wall Street, New York CityAudience: General public, financial services workers, media Experiential production in public to launch free-commision stock broker. At Zecco, I oversaw the marketing efforts to bring this online stock trading company to market, building from zero to 140,000 customer accounts over two and … Read more
Reading Time: 2 minutesRole: Artist, Designer, DeveloperContext: Burningman 2024Location: Black Rock CityAudience: 80,000 festivalgoers Freestanding interactive art installation The idea: With the ubiquity of ChatGPT, and its incessant cheerleading and positive optimism, we wanted to explore an LLM model with a different personality. Embracing Dadaism, the piece reflects on the absurdity and humor of AI. It questions technology’s … Read more
Reading Time: 2 minutesRole: Designer, DeveloperContext: Interactive art installation Location: UnScruz 20225, Burningman 2025Audience: Festivalgoers Interactive art installation at UnScruz 2025 and Burningman 2025 The idea: The objective of the piece was to help participants connect their personal experiences to theuniversal patterns and archetypes that shape us all. Six participants at a time conversed with an AI through … Read more
Reading Time: 3 minutesThe company introduced homeowners to equity finance, but they had a naming problem. FirstRex had executed hundreds of deals with homeowners, the attractive product filling an unmet need in a market of rising home prices and stagnant incomes.
Reading Time: 11 minutesIf you’re just getting back to the gym after 18 months of exile due to COVID, you may want to look into Black Box VR.
Reading Time: 2 minutesIs your profile photo telling the story you want?
Reading Time: 3 minutesAt Zecco, I oversaw the marketing efforts to bring this online stock trading company to market, building from zero to 140,000 customer accounts over two and a half years. Zecco Company Launch I led efforts to garner Zecco the media coverage we needed to propel the company into investor awareness. My team’s initial media relations … Read more
Reading Time: 2 minutesThe company known as Island Data Corporation develops Real-Time Customer Analytics solutions. The Company’s flagship product, Insight RT captures customer feedback from various sources, analyzes the concepts and intent of the unstructured feedback, and converts the feedback into insights that can be acted upon in real-time.
Reading Time: 4 minutesCase Study Creation of a low-carb muffin with a low glycemic index Both of my parents had acquired adult-onset diabetes in their sixties – probably related to their lifestyle and diet. Having grown up eating many of the same foods, I worried that I too was likely to acquire diabetes when I hit their age. … Read more