Latest Posts
Unison Rebranding
Reading Time: 3 minutes The company introduced homeowners to equity finance, but they had a naming problem. FirstRex had executed hundreds of deals with homeowners, the attractive product filling an unmet need in a market of rising home prices and stagnant incomes.
METS Demystified
Reading Time: 6 minutes How do you know how many METs a given activity requires? Lucky for us, there is the Compendium of Physical Activities.
Immersive VR Exergaming
Reading Time: 11 minutes If you’re just getting back to the gym after 18 months of exile due to COVID, you may want to look into Black Box VR.
Photofeeler – Anonymous feedback on your photos
Reading Time: 2 minutes Is your profile photo telling the story you want?
Zecco Launch on Wall Street with Experiential Marketing
Reading Time: 3 minutes At Zecco, I oversaw the marketing efforts to bring this online stock trading company to market, building from zero to 140,000 customer accounts over two and a half years. Zecco Company Launch I led efforts to garner Zecco the media coverage we needed to propel the company into investor awareness. My team’s initial media relations … Read more
Overtone Rebranding
Reading Time: 2 minutes The company known as Island Data Corporation develops Real-Time Customer Analytics solutions. The Company's flagship product, Insight RT captures customer feedback from various sources, analyzes the concepts and intent of the unstructured feedback, and converts the feedback into insights that can be acted upon in real-time.
Vote by Mail
Reading Time: < 1 minute If you aren’t registered to vote, use this widget here from Vote.org. If you’re in California, you will automatically receive a ballot in the mail.
Low Carb Muffin as Functional Food? Enter Thorobread
Reading Time: 4 minutes Case Study Creation of a low-carb muffin with a low glycemic index Both of my parents had acquired adult-onset diabetes in their sixties – probably related to their lifestyle and diet. Having grown up eating many of the same foods, I worried that I too was likely to acquire diabetes when I hit their age. … Read more
Rosalyn.ai Revamp
Reading Time: 7 minutes The product management team had cataloged the overserved and underserved features and functions of the current testing vendors.