Latest Posts
Buzz Pollination grows more tomatoes
Reading Time: 3 minutes I buzz every flower for a second or two with that every day. I've gone from one or two flowers per cluster setting fruit, to all of them.
AI Image Generators and Self Portraits
Reading Time: 8 minutes AI generated faces look amazingly real but are entirely synthetic. More figurative images seem to possess the same sensibility and style as those of well-known artists. Others present the format and perspective and scale of common art forms like character design and movie concept art. The cliché is, “I don’t know what art is, but I know it when I see it.” With AI generated images, people are seeing it a whole lot of images they like. But is it really art? I tried creating a self-portrait to answer the question.
Unison Rebranding
Reading Time: 3 minutes The company introduced homeowners to equity finance, but they had a naming problem. FirstRex had executed hundreds of deals with homeowners, the attractive product filling an unmet need in a market of rising home prices and stagnant incomes.
METS Demystified
Reading Time: 6 minutes How do you know how many METs a given activity requires? Lucky for us, there is the Compendium of Physical Activities.
Immersive VR Exergaming
Reading Time: 11 minutes If you’re just getting back to the gym after 18 months of exile due to COVID, you may want to look into Black Box VR.
Photofeeler – Anonymous feedback on your photos
Reading Time: 2 minutes Is your profile photo telling the story you want?
Zecco Launch on Wall Street with Experiential Marketing
Reading Time: 3 minutes At Zecco, I oversaw the marketing efforts to bring this online stock trading company to market, building from zero to 140,000 customer accounts over two and a half years. Zecco Company Launch I led efforts to garner Zecco the media coverage we needed to propel the company into investor awareness. My team’s initial media relations … Read more
Overtone Rebranding
Reading Time: 2 minutes The company known as Island Data Corporation develops Real-Time Customer Analytics solutions. The Company's flagship product, Insight RT captures customer feedback from various sources, analyzes the concepts and intent of the unstructured feedback, and converts the feedback into insights that can be acted upon in real-time.